A Guide to Making an Explainer Video – Step by Step Instructions!
Explainer videos are an effective and creative way to share information about your business or product. They can be used to explain complex topics or processes in a short amount of time, making them great for marketing and educational purposes. Whether it’s a product demonstration or an explainer on a particular topic, explainer videos can be a fun and engaging way to communicate with your audience. With this guide, you’ll learn the basics of how to create an explainer video, step by step. We’ll discuss what components to include, how to make an effective storyboard, and tips for creating high-quality visuals. With the right approach and tools, you can create an explainer video that will captivate your audience and help you get your message across clearly and effectively. So let’s get started!
What is an explainer video?
An explainer video is a short video (1 – 3 minutes) that explains a specific topic or process. It’s a creative way to share information about your business or product. They are often animated videos that are used to explain complex topics or processes in a short amount of time, making them great for marketing and educational purposes. They can be used to explain any topic – from how to use a product or service to explaining the benefits of a product or service. Explainer videos are great for a variety of business uses. They can be used to introduce your business, explain what you do, demonstrate your products and/or services, or provide information about your company culture. They can also be used to re-engage existing customers or act as a call-to-action to drive new sales.
Benefits of an explainer video
They capture attention from your target audience. – They help you explain complex topics. – They allow you to re-engage existing customers. – They can be used for both B2B and B2C marketing. – They can educate current and potential customers about your products. – They can increase brand awareness. – They can drive more sales.
Components of an explainer video
A clear goal and target audience – Before you start creating your video, you need to know who you’re creating it for. You need to know what your goal is with the video and who it is you’re trying to reach. You need to be able to convey a clear message to your audience and make sure they understand how your product or service can benefit them. – A compelling story – Your story needs to be compelling and interesting. If a person spends 10 seconds watching your video, they should be able to understand what your product or service is and how it can benefit them. – Intriguing visuals – Your visuals should be intriguing and attention-getting. It’s important that your visuals complement your story and help explain your message. Visuals can include screenshots, animations, illustrations, and video. – Brand consistency – Your video should align with your brand’s messaging, tone, and personality. Make sure that your video is consistent with other visuals and content on your website and social media channels. – Effective sound design – Make sure that the sound design of your video is effective. It should complement your video and make it more engaging. – A call-to-action – Make sure that your video ends with a call-to-action. This could be an invitation to subscribe to your mailing list, download a related resource, or purchase a product.
Tools for creating an explainer video
There are a variety of tools you can use to create an explainer video. You can create your video using software like Adobe Premiere Pro (for Mac users), or Final Cut Pro (for Mac users). You can also use tools like Animoto or Wibbly to create an animated video. Alternatively, you can use tools like Explaindio or Voices.com to create an audio-only video. With the right tools, creating an explainer video can be a fun and engaging process. You can create a storyboard, create visuals and animations, and add audio to create a well-rounded video. You can also edit your video to make it more compelling. Keep in mind that creating an explainer video can be a time-consuming process, but it’s worth the effort. It’s an engaging and creative way to communicate with your audience and share information about your product or service.
Tips for creating a successful explainer video
– Create a storyboard – Create a storyboard for your video. This will help you plan out your video and organize your content into a cohesive video. It will help you stay on track and avoid getting lost in the details. – Keep it short – Ensure that your video is short and concise. Don’t try to add too much information or it will become overwhelming. Your video should be short and sweet, providing just the right amount of information. – Keep your visuals consistent – Your visuals should be consistent with your brand’s messaging. They should align with your brand’s message and personality and complement your video. – Record audio – You should record audio for your video if possible. While you can use pre-recorded audio, recording your own audio will add an authentic feel to your video.
Explainer video services
There are a variety of companies that provide video services for businesses. These companies can help you create an explainer video for your business. These companies will work with you to create a video that aligns with your brand and business goals. You can also hire freelance video specialists to create an explainer video for your business. If you’re just getting started with creating an explainer video, you can follow this guide to make sure that your video is as effective as possible. With the right tools, your video can be engaging, effective, and educational. This guide will help you understand the basics of creating an explainer video and provide you with tips to make your video successful. With the right video, you can share information about your business and drive more sales with less effort. So what are you waiting for? Let’s get started!
Mike Haller, St Louis Video Crew Chief