Explaining how an explainer video is created.

A Guide to Making an Explainer Video – Step by Step Instructions!

Example of an explainer video.

‍Explainer videos are an effective and creative way to share information about your business or product. They can be used to explain complex topics or processes in a short amount of time, making them great for marketing and educational purposes. Whether it’s a product demonstration or an explainer on a particular topic, explainer videos can be a fun and engaging way to communicate with your audience. With this guide, you’ll learn the basics of how to create an explainer video, step by step. We’ll discuss what components to include, how to make an effective storyboard, and tips for creating high-quality visuals. With the right approach and tools, you can create an explainer video that will captivate your audience and help you get your message across clearly and effectively. So let’s get started!

What is an explainer video?

An explainer video is a short video (1 – 3 minutes) that explains a specific topic or process. It’s a creative way to share information about your business or product. They are often animated videos that are used to explain complex topics or processes in a short amount of time, making them great for marketing and educational purposes. They can be used to explain any topic – from how to use a product or service to explaining the benefits of a product or service. Explainer videos are great for a variety of business uses. They can be used to introduce your business, explain what you do, demonstrate your products and/or services, or provide information about your company culture. They can also be used to re-engage existing customers or act as a call-to-action to drive new sales.

Benefits of an explainer video

They capture attention from your target audience. – They help you explain complex topics. – They allow you to re-engage existing customers. – They can be used for both B2B and B2C marketing. – They can educate current and potential customers about your products. – They can increase brand awareness. – They can drive more sales.

St Louis Video Production Crews shooting an explainer video
St Louis Video Production Crews shooting an explainer video

Components of an explainer video

A clear goal and target audience – Before you start creating your video, you need to know who you’re creating it for. You need to know what your goal is with the video and who it is you’re trying to reach. You need to be able to convey a clear message to your audience and make sure they understand how your product or service can benefit them. – A compelling story – Your story needs to be compelling and interesting. If a person spends 10 seconds watching your video, they should be able to understand what your product or service is and how it can benefit them. – Intriguing visuals – Your visuals should be intriguing and attention-getting. It’s important that your visuals complement your story and help explain your message. Visuals can include screenshots, animations, illustrations, and video. – Brand consistency – Your video should align with your brand’s messaging, tone, and personality. Make sure that your video is consistent with other visuals and content on your website and social media channels. – Effective sound design – Make sure that the sound design of your video is effective. It should complement your video and make it more engaging. – A call-to-action – Make sure that your video ends with a call-to-action. This could be an invitation to subscribe to your mailing list, download a related resource, or purchase a product.

Tools for creating an explainer video

There are a variety of tools you can use to create an explainer video. You can create your video using software like Adobe Premiere Pro (for Mac users), or Final Cut Pro (for Mac users). You can also use tools like Animoto or Wibbly to create an animated video. Alternatively, you can use tools like Explaindio or Voices.com to create an audio-only video. With the right tools, creating an explainer video can be a fun and engaging process. You can create a storyboard, create visuals and animations, and add audio to create a well-rounded video. You can also edit your video to make it more compelling. Keep in mind that creating an explainer video can be a time-consuming process, but it’s worth the effort. It’s an engaging and creative way to communicate with your audience and share information about your product or service.

Tips for creating a successful explainer video

– Create a storyboard – Create a storyboard for your video. This will help you plan out your video and organize your content into a cohesive video. It will help you stay on track and avoid getting lost in the details. – Keep it short – Ensure that your video is short and concise. Don’t try to add too much information or it will become overwhelming. Your video should be short and sweet, providing just the right amount of information. – Keep your visuals consistent – Your visuals should be consistent with your brand’s messaging. They should align with your brand’s message and personality and complement your video. – Record audio – You should record audio for your video if possible. While you can use pre-recorded audio, recording your own audio will add an authentic feel to your video.

Explainer video services

There are a variety of companies that provide video services for businesses. These companies can help you create an explainer video for your business. These companies will work with you to create a video that aligns with your brand and business goals. You can also hire freelance video specialists to create an explainer video for your business. If you’re just getting started with creating an explainer video, you can follow this guide to make sure that your video is as effective as possible. With the right tools, your video can be engaging, effective, and educational. This guide will help you understand the basics of creating an explainer video and provide you with tips to make your video successful. With the right video, you can share information about your business and drive more sales with less effort. So what are you waiting for? Let’s get started!

Mike Haller, St Louis Video Crew Chief

Video production crews and support in Saint Louis.

We are a full-service video production company located St Louis, Missouri. Since 1982 we’ve worked with a variety of businesses from startups to tier one supplier’s producing product and service videos, commercials, marketing and sales videos, company overviews, case study videos and corporate communications. We create with businesses of all sizes to create effective video solutions that help meet your objectives.

Our production crews have st. louis and you covered
From live streaming and red carpet event coverage, to documentaries and cutting-edge commercials, our Gateway City creative teams are up to the challenge. If you can imagine it, our St. Louis video production crews can capture your imagination.

A successful video starts before we ever hit record. It’s all about pre-production, which we call the story development process. This means clearly defining the purpose, selecting engaging people, filming in relevant locations, and building a plot structure that keeps the audience’s attention to the very end.

Whether it’s a website video, corporate training, documentary, commercial, music video, or short film, we can create it. We scale our productions to your needs, so you get the best video for your working budget.

Mike Haller, St Louis Video Crew Chief

Medical Video Production by Video Crews St Louis | Patient Testimonials

Experienced, Creative Video Production Crews in St Louis.
Video Crews St Louis is a seasoned team of national award winning television photographers.
We are the trusted TV professionals you’d work with regularly
if you were based here in St Louis and the Midwest region of Southern Illinois.

Since 1982 we’ve forged enduring, dependable relationships with top freelancers
and regional production resources, enabling us to work in any crew configuration,
with state-of the-art television production equipment.

We film for some of the largest companies in the world, delivering the highest level of production quality and creativity every time. Whether you need to shoot a corporate, conference, medical or red carpet video our crews have the experience to handle any project.

We’re experienced at collaborating with ad agencies and producers on tight schedules and challenging budgets.

Medical Video Productions by Video Crews St Louis. Videotaping in the operating room by our trained experienced videographers.

Our video production crews are an extension of your staff, assisting you with coordinating equipment, call times and any of the dozens of other tasks that go into making a location production go smoothly. We focus on the details so that you can focus on your production.

Business to Business Videos


Music Videos

Live Event Filming

Time Lapse Videos

Real Estate Videos


Short Form Direct Response

Social Media Viral Videos

How-to Videos

Testimonial Videos

Exercise Videos


Corporate/Athletic/Educational Training Videos

Short Films


Surgical Coverage


Mike Haller, St Louis Video Crew Chief

St Louis Corporate film | Valhalla Avenue of Flags Drone Video

We are a video and film production company that provides national-quality content at affordable rates. Our award-winning video production camera crew has many years experience producing television commercials, infomercials, corporate videos, marketing and promotional videos, training films, viral videos, live events and documentaries. Our video production studio is full of the very latest cutting-edge high-definition digital cinema cameras, lenses, lighting, grip and sound recording equipment. We are passionate about creating content that not only looks fantastic, but delivers persuasive results.

Live Event Streaming and Taping St Louis Video Crews.

Live Event Streaming and Taping St Louis Video Crews.

We believe the perfect video is a combination of creative storytelling, excellent technical quality, and messaging that creates positive business outcomes for our clients. We don’t just want to make you an amazing video. We want to make you an amazing video that makes you and your company look great.

Robert Haller, St Louis Video Producer
St Louis Video Production Companies


Local Video Production Company in St Louis with Local Video and Creative Staff Crews

We provide the best video production crews for network, cable, syndicated and corporate clients. Since 1982, we have dispatched video crews to cover entertainment, news, sports, public relations and advertising.

With local offices across the country, we guarantee state of the art equipment and exacting technical standards paired with our talented, professional crews to insure your production will be flawless.

Our production managers are available when you need them, so contact us for a “No Problem Solution” to coordinate your video productions.

For the highest quality video production services, equipment and people, you have come to the right production crew.


Rob Haller, St Louis Video Producer
St Louis Video Producer

Corporate Video Production St Louis | Post Production

Conveying corporate messages in a digital video production is what we do every day.


We know and understand the simple, cost-efficient video solutions. We work closely with you every step of the way.  We’ll keep the entire corporate video production process easy and free of unpleasant surprises.


We believe genuine communication is the strongest technique for effective online video and we can deliver.

Whatever your plan we’ll make your video easy to use. We will help you create a strategic business video presentation to achieve your communication goals.




Mike Haller

St Louis Video Producer


St Louis, Missouri, USA  | Video Production

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We provide producers with top notch ENG & EFP crews in St Louis and throughout the state of Missouri and Illinois.

st louis video production crews

st louis video production crews

Production Crews and Shoot Coordination

We arrive at your shoot with years of experience. Booking a crew with us is easy! Simply tell us what you need and we’ll book the crew, make sure you have all the gear you need, and make sure the crew is on location on time and ready to work.

Mike Haller, Video Producer and location manager.  Always the right location and crew members for your St Louis video production.  314-892-1233.