Interviews and testimonials

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Budget-Smart, Brand-Savvy: Cost-Effective Tips for Filming Customer Testimonials Without Cutting Corners

In a competitive marketing landscape, authentic customer testimonials remain one of the most powerful tools for building trust and converting prospects. But producing these videos doesn’t have to strain your budget to be effective. At St Louis Video Production Crews, we’ve helped businesses of all sizes film compelling testimonials that look high-end while staying cost-conscious. If you’re a decision-maker looking to stretch your marketing dollars without sacrificing quality, here are several expert strategies to consider.

1. Choose a Location You Already Own

Skip the location rental fees. Your office, showroom, or even a well-lit conference room can become a professional backdrop with the right lighting and framing. Our team has extensive experience transforming everyday spaces into polished sets using private studio-style lighting setups, even on-site.

2. Schedule Multiple Testimonials in One Session

If you plan to feature more than one customer or team member, group them into a single shoot day. By batching interviews, you cut down on travel, setup, and breakdown costs. We’re pros at organizing efficient shoot schedules, keeping production flowing smoothly to maximize your investment.

3. Use Natural Light Strategically

Shooting during daylight hours can help reduce the need for extensive lighting setups, particularly for interviews near large windows. However, too much sunlight can create shadows or blowouts. Our experienced videographers balance natural light with controlled lighting for a clean, professional look that’s both budget- and brand-friendly.

4. Focus on Audio Quality

Even with a modest video setup, poor audio will ruin credibility. Invest in clean, crisp sound with lavalier mics or boom mics—tools that we include in every shoot package. We also supply professional sound operators to ensure every word is captured clearly, which reduces the need for costly re-recordings or fixes in post.

5. Keep It Simple With B-Roll

Enhance your testimonial with relevant b-roll footage that adds visual interest. Rather than filming entirely new scenes, we often repurpose existing footage or capture quick b-roll of your workspace, products, or service interactions during the same shoot. This dual-purpose approach adds depth without additional costs.

6. Pre-Plan the Questions and Flow

The more prepared your interviewee is, the smoother the session. We help clients craft concise questions and an outline to reduce shoot time and editing complexity. For budget-conscious projects, this kind of planning reduces reshoots and minimizes costly post-production hours.

7. Leverage Editing to Tell the Strongest Story

You don’t need a 10-minute testimonial. Often, a 60–90 second tightly edited video delivers more impact. We specialize in crafting bite-sized, emotion-driven edits from longer interviews, making your testimonial more shareable and digestible—without the cost of additional filming.

8. Repurpose Testimonial Content Across Channels

A smart way to boost ROI is to design content that serves multiple platforms—your website, social media, internal presentations, and more. At St Louis Video Production Crews, we customize deliverables in different aspect ratios and file formats so your testimonial works hard everywhere your brand lives.

Why Work With St Louis Video Production Crews?

With decades of experience since 1982, St Louis Video Production Crews is a full-service commercial photography and video production company trusted by businesses, marketing firms, and agencies across the St. Louis region. Whether you’re filming in-studio or on location, we provide the professional crew, the right equipment, and creative direction to execute your testimonial vision seamlessly.

We offer:

  • Studio and location shooting
  • Interview staging and lighting
  • Post-production and editing
  • Licensed drone pilots (yes, we can fly drones indoors)
  • Custom solutions for all file types and media styles
  • AI-enhanced editing workflows
  • A private studio space that accommodates props and customized setups

We’re not just videographers—we’re creative partners invested in your success. Our team repurposes your content to make every frame count and ensures your testimonial project builds trust, boosts credibility, and drives results—all within your budget.

Ready to create impactful testimonials without overspending?
Contact St Louis Video Production Crews today to discuss your next testimonial project.

314-913-5626
Mike Haller, St Louis Video Crew Captain

videocrewsstlouis@gmail.com

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Quick Setup Tips for Aerial and Ground Shooting: How to Maximize Efficiency and Quality on Location

When it comes to capturing stunning visuals—whether on the ground or in the air—successful productions begin long before the camera rolls. Efficient setup practices are crucial for staying on schedule, maintaining image quality, and creating a seamless experience for both your crew and your client. At St Louis Video Production Crews, we understand that time is money, and preparation is power.

Here are expert tips to ensure quick yet professional setups for both aerial and ground-based video and photography shoots:

1. Scout and Plan with Precision

Before wheels hit the ground, conduct a detailed location scout. Evaluate natural lighting, sound interference, space for gear, and any airspace restrictions for drone operation. Use GPS pin drops, aerial mapping apps, and sample footage stills to visualize the environment and plan efficient shooting angles.

Pro Tip: When working with drones, verify FAA flight restrictions and check weather forecasts up to the hour before takeoff.

2. Pack for Speed and Simplicity

Your gear checklist should reflect speed and versatility. Modular camera rigs, quick-deploy tripods, and gimbal stabilizers can make all the difference when moving between shots. For drone operations, ensure batteries are fully charged, firmware is updated, and props are pre-attached for rapid deployment.

Recommended Gear for Quick Setups:

  • Ground: Lightweight tripods with fluid heads, LED panels with battery packs, mobile monitor stations
  • Aerial: Compact drones with obstacle avoidance, spare SD cards, foldable controllers

3. Use Pre-Programmed Flight Paths and Ground Presets

If you’re shooting the same location across multiple sessions, create saved presets for camera profiles, white balance, and gimbal movements. For drones, use waypoints or intelligent flight modes for consistent and safe repeatability.

4. Control Lighting and Shadows Fast

For ground shoots, use bounce boards or collapsible diffusion panels to manage natural light quickly without having to rig a full lighting setup. For drone shoots, shoot during golden hour to minimize harsh shadows and avoid midday glare.

5. Communicate with Clarity and Confidence

A well-briefed team is a fast team. Establish roles beforehand—who’s monitoring audio, flying the drone, handling lighting, or capturing B-roll? If you’re coordinating a client-side marketing team or talent, let them know the schedule and flow so everyone works toward a shared vision.

6. Backups and Redundancies Save the Day

Always bring backups: camera batteries, drone props, lenses, media cards, and charging cables. A small hiccup shouldn’t derail your production, especially when timing is tight and locations are remote.

7. Be Creative—but Stay Flexible

Even the best-laid production plans can shift with weather, lighting, or last-minute client input. Stay agile. The best crews know how to pivot quickly without compromising production value.

Why Work with St Louis Video Production Crews?

At St Louis Video Production Crews, we’ve mastered the art of quick and effective setups, whether we’re shooting a dynamic aerial sequence over a construction site or a polished sit-down interview in a corporate office. As a full-service professional commercial photography and video production company, we provide:

  • Studio and on-location video and photography
  • Expert editing, post-production, and AI-enhanced workflows
  • Licensed drone pilots capable of indoor and outdoor flights
  • Private studio lighting and set design for controlled environments
  • Custom interview studios and dedicated sound/camera operators
  • Deep experience working with businesses, marketing firms, and agencies since 1982

We are well-versed in all modern media formats and use the latest technology to ensure your video and photo assets not only meet expectations—but exceed them. Our specialization in repurposing branded visual content helps your media stretch further, engage deeper, and drive more value across platforms.

When you need a reliable team who can hit the ground (or air) running, St Louis Video Production Crews has the tools, talent, and track record to bring your vision to life—efficiently, creatively, and professionally.

314-913-5626
Mike Haller, St Louis Video Crew Captain

videocrewsstlouis@gmail.com

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Avoid These B-Roll Blunders: How to Capture Visuals That Actually Enhance Your Story

When businesses invest in professional video content, a surprising amount of focus tends to fall on the interview or scripted narrative — and understandably so. But it’s often the B-roll — those supplemental shots that visually support your main footage — that determines whether your final production is forgettable or truly compelling.

At St Louis Video Production Crews, we’ve seen firsthand how great B-roll elevates messaging, adds context, and keeps audiences engaged. Unfortunately, we’ve also seen what happens when B-roll is overlooked or poorly executed. If you’re a decision-maker guiding photography and video production for your organization, understanding common B-roll mistakes — and how to avoid them — can save time, money, and your brand’s credibility.

Mistake #1: Skipping the Planning Phase

One of the most common B-roll blunders is treating it as an afterthought. Without a strategic plan, the footage captured is often generic, redundant, or irrelevant.

Solution: Plan your B-roll with purpose. Think in terms of visual storytelling — how can your supporting footage visually reinforce what’s being said? At St Louis Video Production Crews, we map out a detailed B-roll shot list during pre-production based on the script or interview content. This ensures that every cutaway has a reason to be in the edit.

Mistake #2: Relying on Stock Footage

Stock B-roll may save time, but it rarely aligns with your brand’s authenticity or messaging. Overused clips can cheapen your final product, especially when audiences recognize them from other unrelated content.

Solution: Custom footage is always king. Whether we’re filming at your facility, in our private studio, or capturing aerial shots with licensed drones, our goal is to create B-roll that is uniquely yours. We customize every aspect to your branding, tone, and media objectives.

Mistake #3: Shooting Without Intentional Framing

Even experienced crews sometimes capture B-roll that lacks composition — resulting in shaky, overly wide, or uninteresting visuals. This lack of attention to detail can make your production look amateur.

Solution: B-roll deserves the same professional treatment as any hero shot. Our camera operators understand the art of visual composition, lighting, and motion. With our private studio lighting setups and framing expertise, we deliver clean, intentional footage that enhances your message and looks great across all platforms.

Mistake #4: Ignoring Audio Opportunities

While B-roll is typically silent in the final edit, capturing relevant natural sound (also known as nat sound) can create richer storytelling options in post. It’s often a missed opportunity.

Solution: We train our crews to think ahead — when appropriate, we roll audio with our B-roll, capturing footsteps, ambient office sound, or machinery in action. This gives editors more creative tools to weave an engaging narrative and texture your video with authenticity.

Mistake #5: Using Outdated or Inconsistent Visual Styles

Using mismatched frame rates, resolutions, or color profiles can leave your B-roll looking inconsistent — distracting from your brand’s polished image.

Solution: Our team ensures visual consistency across all footage, applying calibrated color profiles and using matching cameras and frame rates throughout the shoot. We’re well-versed in all media file types and editing software, and we use the latest AI-assisted tools in post-production for style matching, color grading, and motion smoothing.

Elevate Your Next Production with the Right Team

B-roll is not just “filler.” Done right, it gives your video depth, emotion, and brand personality. Done wrong, it drags down your entire production. That’s why it’s essential to work with a crew that understands the nuance and power of supplemental visuals.

St Louis Video Production Crews is a full-service professional commercial photography and video production company with the right equipment and creative crew service experience for successful image acquisition. We offer full-service studio and location video and photography, editing and post-production, and licensed drone pilots, including the capability to fly specialized drones indoors.

We can customize your productions for diverse types of media requirements — and we specialize in repurposing photography and video branding to gain more traction across marketing channels. With experience in all file types, media styles, and advanced editing software, we use the latest Artificial Intelligence tools to enhance and streamline our services.

Our private studio features professional lighting, a clean visual setup for small productions or interviews, and enough space to incorporate props to round out your set. Whether you’re looking for a private custom interview scene or need camera operators, sound techs, or a turnkey production team, we’ve got you covered.

Since 1982, we’ve helped businesses, marketing firms, and creative agencies across the St. Louis area bring their stories to life with compelling, professional video content.

Let’s avoid those B-roll blunders — and make your next video production perfect.

Ready to roll? Contact St Louis Video Production Crews today to start planning your next standout production.

videocrewsstlouis@gmail.com

314-913-5626